You Tube

Skip Navigation LinksNews > Green > Green Lifestyle In Action
Printer Friendly

Green Lifestyle In Action, from "Cheat Sheet"
By Shane Dale
October, 2009

Jason Neve, creative director for Boardroom Eco-Apparel (asi/40705) in Vancouver, British Columbia, received a pleasant surprise when he recently attended a local minor league baseball game.

BC Hydro, the local power company, had previously ordered 225 green polos from Boardroom, including three-button shirts for the men and five-button shirts for the ladies. “The polo has this accent in the second color. It has this little white hint of fabric, and their logo is on the polo in white,” Neve says. “It matches their booth and everything they hand out.”

As it turned out, BC Hydro is also a contributing sponsor for the baseball team that Neve went to see that evening, and the company had several representatives who were passing out promotional items and promoting smart, responsible energy usage to fans at the stadium’s entrance. “They had this booth set up and some exercise bikes where you can sit and generate electricity,” Neve says.

Best of all, every BC Hydro employee at the booth was wearing Boardroom’s polos. Neve says BC Hydro loved the shirts because they were an icebreaker in getting people to discuss energy conservation. “It’s a real talking point for people who come up to the booth,” he says.

Neve says there are about 60 BC Hydro employees who attend trade shows and other public functions to promote a green lifestyle, so he suspects that the 225-shirt order was made to provide each employee with two or more shirts so they wouldn’t have to worry about washing one shirt every day while on the road.
Neve says it was a treat to see his shirts being put to use by his clients. “I usually don’t see the apparel after it leaves the factory,” he says. “In this case, I really saw it in action from all the different angles.”

Sponsored By:

Making You Money: What ASI is all about.

Promotional products, also known as ad specialties, make up a $20.5 billion dollar industry and are used by virtually every business in America. Why? Items like mugs, pens and t-shirts are memorable and provide a better cost per impression for advertisers than almost every major marketing effort like prime time TV, magazines and radio.

With so many businesses buying ad specialties there is a huge opportunity for professionals looking to make great money running a promotional products distributorship. It’s easy and inexpensive to get started and you can work from home.

© 2014, The Advertising Specialty Institute®. All Rights Reserved.

  • A business opportunity to reinvent your career in an exciting field
  • Work at home - for yourself - not by yourself
  • Make money selling ad specialties
  • Partner with a time-tested industry leader
  • Get started instantly with all the tools you need