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Motivators Acquires R&R Productions
From Marketwise 
December 2008

Long Island, NY-based distributor Motivators Inc. (asi/277780) has acquired R&R Productions (asi/303795), a privately held distributor located in Rockaway, NJ. “We’re very pleased with this deal and this opportunity,” says Ken Laffer, CEO of Motivators. “It will allow us to increase our growth potential as we continue to bring on board quality people to service our clients.”

The sale was completed in October, but financial terms were not disclosed. Laffer expects to acquire more distributorships in the future. He also has the goal of continuing to add industry-savvy sales professionals to manage some of his leading accounts. “It’s about quality and experienced people. We don’t want to leave any business on the floor,” Laffer says.

R&R Productions was established in 1986. Its founder, Rhonda Blum, describes her recent business as “flat.” She will join Motivators, working in its managed accounts division. “I’m so excited to be part of Motivators I can’t put it into words,” says Blum, who before the sale worked alone at R&R. “This has regenerated my batteries, and I’m really thrilled to be working with Ken and his team.”

Motivators, which is celebrating its 30th anniversary this year, employs 53 people and was recently named to Counselor’s “Best Places to Work” list.

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