You Tube

Skip Navigation LinksNews > Legal > Industry Group Launches Product Safety Initiative
Printer Friendly

Industry Group Launches Product Safety Initiative
Volume 574


In an announcement first made this morning on the ASI Internet Radio Tuesday Morning Show (, a group of 15 suppliers and one large distributor (BDA, asi/137616) have formed the Quality Certification Alliance (QCA). The independent organization will be focused on elevating the standards in the industry for providing safe and socially-compliant products. Suppliers that become members of the QCA will have to go through a certification process that examines their internal practices in areas such as product safety, quality assurance, social compliance, and supply chain security. 

For now, the group is intent on getting the first 15 companies certified by June 30. The organization is taking "interest applications" from prospective members, but at this point is not accepting new members outside of the original 15 (for the full list of founding members, go to "The QCA Seal of Approval will become the gold standard for the industry – a symbol of quality, safety and trust," says Denise Fenton, the executive director of the organization who had previously been the head of Wal-Mart's product safety initiative. "QCA will aggressively promote this quality accreditation within the marketplace."

Jay Deutsch, CEO of BDA and one of the driving forces behind the establishment of the QCA, says that this organization is needed to address any safety concerns that ad specialty clients have. "We have to be able to prove that the products weprovide are safe and adhere to new laws and regulations," he said on a conference call this morning. "This group will also pay careful attention to ensuring eco-friendly and socially-acceptable practices, which are increasingly important to the world's top brands." 

QCA accreditation is structured as a tiered program. Achieving the highest level of accreditation requires a self-evaluation followed by an independent third-party audit. The certification process examines member companies' internal practices in five areas, including product safety, quality assurance, social compliance, supply chain security and environmental stewardship. "This organization is truly a catalyst in addressing ongoing product safety concerns that plague the promotional products industry," said David Nicholson, president of Leed's (asi/66887). "Through QCA's efforts, Fortune 500 companies, small businesses and consumers will be able to trust the bearers of the QCA Seal of Approval to deliver the highest level of safe, quality merchandise."

The following companies have expressed their support for the QCA initiative: Avaline (asi/37590), Barton Nelson (asi/38670), BDA, Broder Bros. (asi/42090), Dard (asi/48500), Fanda (asi/53616), Gemline (asi/56070), Gordon Industries (asi/57800), Leed's, Litehouse Custom Printing (asi/67755), Logomark (asi/67866), MMI (asi/68288), Prime Line (asi/79530), Sweda (asi/90305), and Williams Industries/Next Products (asi/73871).

Sponsored By:

Making You Money: What ASI is all about.

Promotional products, also known as ad specialties, make up a $20.5 billion dollar industry and are used by virtually every business in America. Why? Items like mugs, pens and t-shirts are memorable and provide a better cost per impression for advertisers than almost every major marketing effort like prime time TV, magazines and radio.

With so many businesses buying ad specialties there is a huge opportunity for professionals looking to make great money running a promotional products distributorship. It’s easy and inexpensive to get started and you can work from home.

© 2014, The Advertising Specialty Institute®. All Rights Reserved.

  • A business opportunity to reinvent your career in an exciting field
  • Work at home - for yourself - not by yourself
  • Make money selling ad specialties
  • Partner with a time-tested industry leader
  • Get started instantly with all the tools you need