You Tube

Skip Navigation LinksHome > Industry News
FaceBook Twitter Delicious Digg LinkedIn

Promo Products Take Over The Super Bowl


Super Bowl XLVIII, also known as the biggest promotional event of the year, took place on Sunday at MetLife Stadium in New Jersey. But the big marketing scene throughout the week leading up to the game was in New York City’s Times Square, which was renamed Super Bowl Boulevard. With a bevy of sponsors that pitched tents to do promotional giveaways and have many of the millions of people who walked through the area interact with their brands, promotional products were omnipresent.

There was an ice cream truck (funny, given the single digit temperatures for the first part of the week) sponsored by clothing maker New Era that was fully wrapped in New Era branding and handing out free treats. Plus, Xbox One, Papa John’s, SAP, Bridgestone, McDonald’s, GMC and M&Ms all had sponsor tents like it was the world’s largest trade show. Handing out items ranging from promotional pizza boxes and QR-coded ID cards to promotional coffee cups, pens, koozies, and key rings, the sponsors were all very creative with their use of ad specialties.

Counselor was on the scene last week to document the variety of promotional items connected to the Super Bowl. Click here to see the many different types of promo products in use surrounding this year’s Super Bowl.

Sponsored By:

Making You Money: What ASI is all about.

Promotional products, also known as ad specialties, make up a $20.5 billion dollar industry and are used by virtually every business in America. Why? Items like mugs, pens and t-shirts are memorable and provide a better cost per impression for advertisers than almost every major marketing effort like prime time TV, magazines and radio.

With so many businesses buying ad specialties there is a huge opportunity for professionals looking to make great money running a promotional products distributorship. It’s easy and inexpensive to get started and you can work from home.

© 2015, The Advertising Specialty Institute®. All Rights Reserved.

  • A business opportunity to reinvent your career in an exciting field
  • Work at home - for yourself - not by yourself
  • Make money selling ad specialties
  • Partner with a time-tested industry leader
  • Get started instantly with all the tools you need