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History of ASI

Learn how ASI got started and grew into the largest media and marketing organization serving the advertising specialty industry.
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ASI History

In 1950, a grad student, named Joe Segel, was working his way through school selling promotional products. At the time, the industry had no central resource for finding products and the suppliers who made them. Segel researched and published his own directory, calling it the Advertising Specialty Register®. ("Ad specialty" is another term for promotional product.) He named his company the Advertising Specialty Institute.

Segel sold ASI in 1964 to Maurice Cohn, at the time the owner of the largest advertising specialty supplier. While Segel went on to found other companies, like the Franklin Mint and QVC, Cohn sold his supplier interests and dedicated himself to improving and expanding ASI. The Cohn family, now headed by Maurice's son, Norman, still owns the company, which has grown to 450 employees. For over 50 years, ASI has continuously led the industry in research, publications and developing marketing tools.

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4800 Street Road
Trevose, PA 19053
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Making You Money: What ASI is all about.

Promotional products, also known as ad specialties, make up a $20.5 billion dollar industry and are used by virtually every business in America. Why? Items like mugs, pens and t-shirts are memorable and provide a better cost per impression for advertisers than almost every major marketing effort like prime time TV, magazines and radio.

With so many businesses buying ad specialties there is a huge opportunity for professionals looking to make great money running a promotional products distributorship. It’s easy and inexpensive to get started and you can work from home.

© 2014, The Advertising Specialty Institute®. All Rights Reserved.

  • A business opportunity to reinvent your career in an exciting field
  • Work at home - for yourself - not by yourself
  • Make money selling ad specialties
  • Partner with a time-tested industry leader
  • Get started instantly with all the tools you need