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Research

State of the Industry 2008

Counselor's State of the Industry is designed as a how-to manual for advertising specialty practitioners. Our step-by-step guide provides key strategies to move your business forward.

Research by Larry Basinait, ASI and Dr. Marjorie Cooper, Baylor University.

Top 40 Distributors

The 2008 edition of Counselor's exclusive listing of the distributors with the most industry revenues during 2007.

Charts & Stats (PDF)

Profiles (PDF)

Multimillion Dollar Roundtable (PDF)

Top 40 Suppliers

The 2008 edition of Counselor's exclusive listing of the suppliers with the most industry revenues during 2007.

Charts & Stats (PDF)

Profiles (PDF)

Multimillion Dollar Roundtable (PDF)

► Sales Strategies

How to get explosive growth -- in any economy.
By MELINDA LIGOS

► Customer Retention

How to keep your best clients.
By KEN HEIN

► Top Markets

Target recession-proof markets.
By BETSY CUMMINGS

► Cash Flow

How to get 50% up front.
By SHANE DALE

► Online Marketing

Become a Web 2.0 marketer.
By KEN HEIN

► Online Competitors

How to beat down Web competition.
By KEN HEIN

► Product Safety

How to create a 30-second safety pitch.
By KEN HEIN

► New Business

How I landed a Forture 500 company.
By BETSY CUMMINGS

► Competitive Analysis

How to become a stealth competitor.
By KEN HEIN

► Eco-Friendly Sales

How to sell the value of green.
By KEN HEIN

► Personnel

How to survive a top rep's departure.
By SHANE DALE

► Top Challenges

How to secure financial capital.
By BETSY CUMMINGS

► Measuring Profitability

How to gauge profit margins.
By SHANE DALE

More State of the Industry 2008

•	Editor's Letter \| Contact Editor
•	Contributors: Cast of Characters
•	ADDITIONAL ISSUES: 2008 \| 2007 \| 2006 \| 2005 \| 2004 \| 2003 \| 2002 \| 2001 \| 2000

video feature

$19.6 Billion

The amount of ad specialty revenue between 2006 and 2007, an increase of 5.4%.