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A recent groundbreaking study by ASI revealed that advertising specialties beat out all forms of TV, radio and print adver-tising as the most cost-effective advertising medium available.

The study was released at the ASI Power Summit 2008 from Palm Beach, Fl., and includes such data as cost-per-impression (CPI)* of promo products as well as other media, and more. See below for details.

Slideshow: Survey Proves ROI of Promotional Products

Video feature: Andy Cohen interviews Melinda Ligos regarding results of the Advertising Specialties Impressions Study.

Exclusive Survey Results & Coverage

Survey Methodology


In June and July of 2008, a team of interviewers surveyed 465 consumers in New York, Chicago, Los Angeles and Philadelphia on behalf of ASI regarding promotional products they had received. More


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Impressions Study


The entire cost analysis of promo products vs. other advertising media.
View the Study (PDF)
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Counselor Coverage


Ample evidence of the power of promotional products, from the Dec. 2008 Power 50 issue.
Read the Article
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Survey Graphs


A visual breakdown of the study, including where end-buyers keep their promotional products.
View the Graphs

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PowerPoint Presentation


Want to see the Impressions Study slides? Check out the PowerPoint presentation now.
View PPT

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Press Release


Read the press announcement coinciding with the release of the Impressions Study.
Press Release
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Making You Money: What ASI is all about.

Promotional products, also known as ad specialties, make up a $20.5 billion dollar industry and are used by virtually every business in America. Why? Items like mugs, pens and t-shirts are memorable and provide a better cost per impression for advertisers than almost every major marketing effort like prime time TV, magazines and radio.

With so many businesses buying ad specialties there is a huge opportunity for professionals looking to make great money running a promotional products distributorship. It’s easy and inexpensive to get started and you can work from home.

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