A recent groundbreaking study by ASI revealed that advertising specialties beat out all forms of TV, radio and print adver-tising as the most cost-effective advertising medium available.
The study was released at the ASI Power Summit 2008 from Palm Beach, Fl., and includes such data as cost-per-impression (CPI)* of promo products as well as other media, and more. See below for details.
Slideshow: Survey Proves ROI of Promotional Products
Video feature: Andy Cohen interviews Melinda Ligos regarding results of the Advertising Specialties Impressions Study.