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Global Advertising Specialties Impressions Study V. 4


This report contains results from the 2012 study and additional research which took place in 2013. For the 2013 phase of the study, conducted during May through July of 2013, ASI’s research team and business partners interviewed businesspeople in nine metro areas: Atlanta, Boston, Houston, Phoenix, San Francisco, Madrid, Rome, Berlin/Düsseldorf and Sydney.

Video feature: ASI's research team traveled far and wide to poll consumers about promotional products.

Exclusive Survey Results


Press Release

Press Release


Promo products deliver bigger, better bang for the buck.
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Most Popular Products By Category

Most Popular Products


Data in chart format for most popular by category.
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Product Spotlight: Writing Instruments

Product Spotlight: Writing Instruments


Data in chart format for Writing Instruments.
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Product Spotlight: Shirts

Product Spotlight: Shirts


Data in chart format for shirts.
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Product Spotlight: Bags

Product Spotlight: Bags


Data in chart format for Bags.
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Product Spotlight: Calendars

Product Spotlight: Calendars


Data in chart format for Calendars.
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Product Spotlight: Desk Accessories

Product Spotlight: Desk Accessories


Data in chart format for Desk Accessories.
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Product Spotlight: Hats

Product Spotlight: Hats


Data in chart format for Hats.
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Product Spotlight: Drinkware

Product Spotlight: Drinkware


Data in chart format for Drinkware.
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Product Spotlight: USB Drives

Product Spotlight: USB Drives


Data in chart format for USB Drives.
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Product Spotlight: Health Safety Items

Product Spotlight: Health & Safety Items


Data in chart format for Health & Safety Items.
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Product Spotlight: Outerwear

Product Spotlight: Outerwear


Data in chart format for Outerwear.
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Staying Power of Promo Products

Staying Power of Promo Products


Data in chart format on number of months kept.
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Fate of Promotional Products

Fate of Promotional Products


Data in chart format for fate of products.
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Reasons for Keeping Promo Products

Reasons for Keeping Promo Products


Data in chart format for usefulness of products.
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How Many Products People Own

How Many Products People Own


Data in chart format how many products people own.
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Recipients' Views on Advertiser

Recipients' Views on Advertiser


Data in chart format on views of advertisers.
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How Recipients Feel About Advertiser

How Recipients Feel About Advertiser


Data in chart format on swaying opinions.
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Promo Products Generate New Business

Generating New Business


Data in chart format on likelihood of more business with promo products.
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Location of Promo Products

Location of Promo Products


Data in chart format for location of products.
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Promotional Products Make an Impression

Promo Products Make an Impression


Data in chart format on impressions made.
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Cost-Effectiveness of Promo Products

Cost-Effectiveness of Promo Products


Data in chart format on cost-effectiveness of promo products.
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The 2013 ASI Ad Impressions Study is sponsored by the following companies:

   

Impressions Study 2013 Sponsors

   
   
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