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Fate of Promotional Products

Global Advertising Specialty Impressions Study, V. 4
By Larry Basinait

Since the study was first conducted in 2008, U.S. recipients of ad specialties are increasingly passing them along, extending the advertisers' reach. In fact, 63% of respondents in the U.S. said that when they receive a logoed item they no longer wish to keep, they give it to someone else. Canadian and Australian respondents were more likely to give an item to someone else (64%) than any other group examined.

Fate of Promotional Products

Making You Money: What ASI is all about.

Promotional products, also known as ad specialties, make up a $20.5 billion dollar industry and are used by virtually every business in America. Why? Items like mugs, pens and t-shirts are memorable and provide a better cost per impression for advertisers than almost every major marketing effort like prime time TV, magazines and radio.

With so many businesses buying ad specialties there is a huge opportunity for professionals looking to make great money running a promotional products distributorship. It’s easy and inexpensive to get started and you can work from home.

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  • A business opportunity to reinvent your career in an exciting field
  • Work at home - for yourself - not by yourself
  • Make money selling ad specialties
  • Partner with a time-tested industry leader
  • Get started instantly with all the tools you need