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Research

From Counselor's annual State of the Industry to the Power 50, ASI provides a wealth of research-based content for advertising specialty practitioners.


State of the Industry


Our step-by-step guides provide key strategies to move your business forward.
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Power 50


The Counselor Power 50 awards recognize the people with the most influence in the ad specialty industry.
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Impressions Study


ASI's groundbreaking study reveals advertising specialties are the most cost-effective advertising medium available.
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Industry Sales


Counselor's comparison of annual and quarterly industry sales against previous year's.
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Apparel


Counselor's annual survey reveals the importance of apparel on distributors' overall revenues.
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Sales Compensation


Results from our annual Sales Compensation Surveys.
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Social Networking Study


Attitudes and usage of Web-based social networking in the ad specialty channel.
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End-Buyer Catalog Study


Attitudes and usage of Web-based social networking in the ad specialty channel.
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Best Places to Work


Counselor set out to find the companies in the industry where employees simply love coming to work every day.
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Pharmaceutical Market


Keep up to date on the latest news and features regarding the pharma market.
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Financial Market


Keep up to date on the latest news and features regarding the financial market.
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Health/Medical Market


Keep up to date on the latest news and features regarding the health/medical/hospitals market.
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Education Market


Keep up to date on the latest news and features regarding the education market.
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