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Industry Sales

 

 

Distributor Industry Sales



According to ASI's quarterly sales report, the industry experienced a 17.6% year-over-year decline in the first quarter of 2009 – a net decrease of $700 million in ad specialty sales compared to one year ago. Equally telling is that less than a quarter of distributors (24%) reported an increase in sales in the early months of 2009. PROMOGRAM NEWS | SALES REPORT

Chart: Distributor sales comparison
Quarterly (2009)

1st Q 2009 Industry Sales Report 17.6%


We surveyed ASI Distributor members on how their 1st quarter 2009 sales compared to their 1st quarter 2008 sales, and here's what we found out. From Counselor magazine. MORE
Quarterly (2008)

4th Q 2008 Industry Sales Report 3.6%


We surveyed ASI Distributor members on how their 4th quarter 2008 sales compared to their 4th quarter 2007 sales, and here's what we found out. From Counselor magazine. MORE

3rd Q 2008 Industry Sales Report 1.56%


We surveyed ASI Distributor members on how their 3rd quarter 2008 sales compared to their 3rd quarter 2007 sales, and here's what we found out. From Counselor magazine.. MORE

2nd Q 2008 Industry Sales Report 3.7%


We surveyed ASI Distributor members on how their 2nd quarter 2008 sales compared to their 2nd quarter 2007 sales, and here's what we found out. From Counselor magazine. MORE

1st Q 2008 Industry Sales Report 3.4%


We surveyed ASI Distributor members on how their 1st quarter 2008 sales compared to their 1st quarter 2007 sales, and here's what we found out. From Counselor magazine. MORE
Annual

2007 Industry Sales Report 5.4%


In a year when political spending was unusually high for an odd-numbered year and when marketing dollars increasingly flowed away from traditional advertising and toward nontraditional media, ad specialty distributors capitalized on the climate. From Counselor's May 2008 issue. MORE

2006 Industry Sales Report 4.5%


The industry averaged 4.5% growth between 2005 and 2006 - and its members overall are giving the industry a fairly high rating in terms of health - but there are some companies in the industry that are off the charts in terms of growth. From Counselor's 2007 State of the Industry. MORE

2005 Industry Sales Report 5.3%


While overall industry sales have been creeping upward since a severe dip in 2002, revenues increased more than 5% to a historical high of $17.8 billion. From Counselor's 2006 State of the Industry. MORE (PDF)

2004 Industry Sales Report 5.0%


With $16.9 billion in total industry sales, 2004 was a record-breaking year. From Counselor's 2005 State of the Industry.
MORE (PDF)

2003 Industry Sales Report 3.2%


Industry sales rose 3.2% in 2003 to $16.1 billion, just under the previous record high of $16.5 billion in 2001. From Counselor's 2004 State of the Industry. MORE (PDF)

2002 Industry Sales Report 5.5%


There's no mistaking the fact that 2002 was one of the toughest years in recent memory. From Counselor's 2003 State of the Industry. MORE (PDF)


Did You Know?


For full-year 2008, ASI is estimating industry revenues of $20 billion, an increase of about 2% over 2007.