Craig Davidiuk of Ultimate Promotions (asi/348057) was in the hole and
in it deep.
His client needed a network cable caddy and Craig couldn't produce one.
He had spent the better part of five days searching for the item and had placed
calls to nine different suppliers with similar, disappointing results.
Finally, as he contemplated calling his client with bad news, he remembered an offer
from his ASI representative for a free trial.
Craig's rep told him that ESP was the industry's premier research
and marketing tool for promotional products and, with nothing to lose except a sale,
Craig figured he'd give it a shot.
His shot was right on the mark. Not only did ESP find the caddy for him,
it also found three other items he needed to complete the order bringing in $4,000
gross to the company.
To his amazement, after spending a week with no results, he completed his search
and the deal in less than 2 hours! With ESP in his arsenal Craig
began to attack the market with renewed vigor, "Without hesitation, I would
say that I can do more than double the work I used to," said Davidiuk.
"I've already secured three clients for special events this year who
I could not find that 'special something' for last year."
Ultimate Promotions quickly began to experience the ESP growth curve where
businesses that fully utilize its features, and use the time savings to pitch new
business, see an almost immediate bump in their monthly revenue.
"My revenue jumped from around $7-10K to $12-15K a month and now I'm
in a position to support an additional sales person and help them create opportunities
This frees me up to give that extra service to my key clients," said Davidiuk.
Ultimate Promotions, which had revenue of $170,000 in2005 is projecting a dramatic
increase in 2006 to $325,000.
Not a bad return on investment for someone who, after joining ASI two months earlier,
was unsure about spending a couple of hundred dollars a month on an online research
and marketing tool.
"At first we were skeptical of the cost but after using ESP we knew
we wouldn't be able to keep up with the industry without it."
"ESP allows us to act like a much larger corporation. I can give my
clients a high level of service and suggest 'brilliant' ideas on a regular
basis turning them into clients for life.
As our region moves towards hosting a Winter Olympics in 2010, I'm establishing
myself as the most innovative, professional and reliable promotional products distributor
in the Sea to Sky Corridor (Vancouver to Whistler)."
In the promotional products industry the size of the company isn't necessarily
a factor in success.
And, with ESP leveling the playing field, businesses of all sizes
have an equal chance to make it big.
Or, as Craig says, "ESP has made Ultimate Promotions a force to be