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September 2010

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  COVER STORY

Taking creative risks with marketing solutions can offer major returns.

There are plenty of savvy sales reps bucking trends and trying off-the-wall solutions – and getting results. Their powerful returns are showing the industry how unconventional approaches can reap big rewards.

By Alex Palmer

Kathy HustonEditorial: I Bring You Good Fortune
As I read through various parts of this issue, something struck me as kind of funny and interesting. There's a lot of talk about fortune cookies. Coincidence, or is it fate? For starters, in our New Supplier Introduction, we introduce you to none other than Michelle Valentin, Co-owner of Fortune Cookie Promos (asi/76841).  
What's Your Story?Fill in the Blank
Each month from now on, we want you to fill in the blank to complete a thought.  
My favorite school-related promotion I’ve worked on is _______.
  FEATURES
Cold Calling vs. Referrals
When it comes to booking new business, the right approach means everything. We asked sales reps to share their top cold-call and referral tips. Which will work best for you?
By Jennifer Vishnevsky

   
The Meet Market
The market for meetings and events is heating up, and your creativity and legwork can help bring event planners back to the table.
By Robert Carey

   
  EDUCATION
Brought to you by ASI Education, Online Learning is the newest and most convenient way for distributors and decorators to get educated.  > MORE


  PRODUCT SHOWCASE
A collection of hot products and cool designs picked to pique your creativity > MORE
  COLUMN
Dan Seidman The Guest Room
Feng Shui for the Mind
ASI Radio
Success Stories
Short bursts of brilliance to ignite your creativity
Promo Pulse
Ideas, information & inspiration for sales professionals.
Advantages University
Your super-quick sales study guide
  PERFECT PITCH
Perfect PitchDay Care Opening/Open House
Make $5,700 with your client's
next promotion.
  HOT DEALS NEWSLETTER
 Keeping you in the loop on products and deals  you may not have heard about. 
 > Volume 324 / August 25, 2010



Listen to Our Podcast!
If you're looking for ways to bring in new business through referrals, listen here as Staff Writer Jennifer Vishnevsky interviews Peter Bolognese of Proforma Brand X. Click Here