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ASI Power Summit 2011
The Ritz-Carlton, Laguna Niguel
Dana Point, Orange County, CA
Nov. 6-8, 2011

The Power Summit is the premier event dedicated to bringing together the industry’s most knowledgeable people to delve into many important topics impacting the industry.

At left: Power Summit testimonials.

Photos | Videos | Power 50
  • Agenda
  • Testimonials
  • Hotel/Travel
  • Certification Pts.
  • Sponsors


Sunday, November 6, 2011

1 p.m. - 8 p.m.

  • Registration
  • Group Photo
  • Corporate Speed Networking and Cocktails
  • Dinner and Keynote Presentation: "A Conversation With Dan Danner: Analyzing Washington's Regulatory Environment"

Monday, November 7, 2011

7:30 a.m. – Noon
Summit presentations and discussions. Topics include:

  • The New Normal: The Changing Ad Specialty Landscape and a New Market Paradigm
  • The Real Keys to Great Leadership
  • Exclusive ASI Research: Are You Delivering What End-Buyers Really Want?
  • Marketing Smackdown: How to Create Killer Promos in Less Than Two Minutes
  • Recruiting Great Salespeople
  • Distributor/Supplier Roundtable: Hot Topics of 2011

Noon - 6 p.m.
Afternoon Activities

  • Golf, Tennis, Surfing and ASI Hospitality Event

6:30 p.m.

7:30 p.m.
Dinner and Counselor Power 50 Awards Ceremony

Tuesday, November 8, 2011

7:45 a.m. - Noon
Summit presentations and discussions. Topics include:

  • ASI 2012 Product Unveiling
  • Your Guide to Globalism: Navigating the International Marketplace
  • The Great Industry Debate
  • How Much Is My Business Worth?
  • Breakout: Distributor and Supplier Top Challenges – Solved!
  • Follow the Leader: Meet the Counselor Power 50

ASI News and Closing Announcements

Register now for the 2012 Power Summit!

The 2011 Power Summit is sponsored by:


"I received over $1.8 million worth of new business from speaking and networking at the ASI Power Summit.  This is business I would not have had if I did not attend.

I want to commend ASI for a job well done.  The ASI Power Summit was the most impressive and rewarding networking and educational summit I have ever experienced.  A large number of top suppliers and distributors played an active role, and I enjoyed networking and getting to know these influential colleagues much better."
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Bonni Shevin-Sandy
President of Dard Design and Executive Vice President,
Tagmaster/Dard Products, Inc. (asi/48500)

Bill Smith
Bill Smith, Brown & Bigelow (asi/148500)

This was my first Summit. I got to meet new people and spend more social time with industry people I do know.

Greg Muzzillo, Proforma (asi/300094)

It's call the Power Summit no just becase of powerful people, but it's a powerful experience.

Greg Muzzillo

Teresa Moisant
Teresa Moisant, Moisant Promotional Products (asi/275276))

This is an extremely good environment for learning and meeting new contacts.

Fred Albrecht, Albrecht & Co. (asi/491075)

We had a great time at the Power Summit, met many people and had some great networking opportunities.

Jeff Lederer

Marc Simon
Tonia Allen Gould, TAG! The Creative Source LLC (asi/341358)

The ASI Power Summit reminded me just how important relationships are in this industry.

Randee Horwitch, Dard Products (asi/48500)

I loved the speed networking event and met so many people.

Randee Horwitch

Mark Richman
Anthony Corsano, Anvil Knitwear

This conference is one of the best we attend. We're able to network with people we might not otherwise be able to, and we get a lot out of it.

Kathy Vichakchon , Leashables by Oralabs (asi/66715)

I want to build stronger relationships and learn about the industry, which is why I come to the ASI Power Summit.

Gary Schultz

Register now for the 2012 Power Summit!

The 2011 Power Summit is sponsored by:


Making Hotel/Travel Arrangements for the Power Summit:


The Ritz Carlton, Laguna Niguel
Click here for hotel website.


  1. Click on:
  2. On the right hand side there is a box to make reservations.
  3. Enter your desired dates.
  4. Click on Group/Promo Codes.
  5. Enter the ASI group code into the Group Code box (bottom box): ASIASIA.
If you plan to come in on November 5, please call the hotel at (949) 240-2000 to ask for the ASI Power Summit rate.


Here are the closest airports to consider when booking your travel plans: 


The ASI Power Summit is the premier event dedicated to bringing together the industry's most knowledgeable, most influential and most thoughtful people to delve into many important topics, issues and trends that are impacting the advertising specialty marketplace. The event is open to all ASI members.

The 2011 Power Summit is sponsored by:

Certification Points

Attendees will receive 15 Certification Points for attending all three days of the ASI Power Summit.

Sunday, November 6 5 Pts.
Monday, November 7 5 Pts.
Tuesday, November 8 5 Pts.
Total 15 Pts.

Your ASI Education Certificates may be submitted to any other organization as proof of your participation in IACET (International Association on Continuing Education and Training) approved programs.

The 2011 Power Summit is sponsored by:


Promote your company with a 2011 Power Summit sponsorship. Call Ed Koehler at (215) 953-3261 or email

Register now for the 2012 Power Summit!

Sponsored By:

Making You Money: What ASI is all about.

Promotional products, also known as ad specialties, make up a $20.5 billion dollar industry and are used by virtually every business in America. Why? Items like mugs, pens and t-shirts are memorable and provide a better cost per impression for advertisers than almost every major marketing effort like prime time TV, magazines and radio.

With so many businesses buying ad specialties there is a huge opportunity for professionals looking to make great money running a promotional products distributorship. It’s easy and inexpensive to get started and you can work from home.

© 2014, The Advertising Specialty Institute®. All Rights Reserved.

  • A business opportunity to reinvent your career in an exciting field
  • Work at home - for yourself - not by yourself
  • Make money selling ad specialties
  • Partner with a time-tested industry leader
  • Get started instantly with all the tools you need