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ASI Power Summit Canada 2014
Above: View from the venue for the Power Summit,
at Queens Landing in Ontario.

ASI Power Summit Canada
June 16-18, 2014
Queens Landing
Ontario Canada L0S 1J0

Join the leaders of Canada's ad specialty industry at ASI's 2nd Canadian Power Summit! It's a premier event dedicated to bringing together the industry's most knowledgeable, influential and thoughtful people to delve into many important topics, issues, and trends impacting the marketplace in Canada.

  • Venue
  • Travel/Cert.
  • Speakers
  • Agenda
  • 2013 Yearbook


Queens Landing
155 Byron Street
Ontario Canada L0S 1J0
June 16-18, 2014


Queen's Landing
155 Byron Street
Ontario, Canada LOS 1JO

Receive a limited-time discounted hotel room rate when you book now – pay only $209 per night, plus any applicable taxes and fees.

Book Hotel by Phone
Please call the hotel at (888) 669-5566 and ask for the ASI Power Summit Canada rate (Advertising Specialty Institute). Hurry, the discount hotel rate is subject to availability.

Travel Arrangements
When booking flight arrangements, please arrange for arrival by 1 p.m. on Monday, June 16 and for mid-afternoon departure on Wednesday, June 18, 2014.

We recommend you fly into:

  • Buffalo Niagara Airport, just 64 kilometers (40 miles) away. Click here for directions.
    4200 Genesee St, Buffalo, NY 14225, USA
    Telephone: +1 (716) 630-6000

  • Toronto Pearson International Airport Authority, just 128 kilometers (80 miles) away. Click here for directions.
    6301 Silver Dart Drive, Mississauga, ON L5P 1B2, Canada
    Telephone: +1 (416) 776-9892

  • Billy Bishop Airport, just 132 kilometers (82 miles) away. Click here for directions.
    2 Eireann Quay, Toronto, ON M5V 1A1, Canada
    Telephone: +1 (416) 203-6942

Certification Points
ASI's Bachelor of Advertising Specialty Information (BASI™) and Master of Advertising Specialty Information (MASI™) certifications recognize the true industry experts who have the knowledge they need to be successful, and who've cultivated profitable and collaborative relationships with distributors, suppliers and decorators.

When you attend the Power Summit, you'll earn 15 BASI/MASI points. The rest of your points can be earned online 24/7, at ASI Shows or at other major industry events.

Benefits for BASI and MASI holders include:

  • Invitations to exclusive cocktail receptions at The ASI Show
  • VIP access to select events, such as Keynotes at The ASI Show
  • A frameable certificate
  • The opportunity to participate in exclusive quarterly conference calls with ASI President and CEO Timothy Andrews
  • Recognition of your certification in ASI magazines and e-newsletters.

Complete your certification by logging onto ASI’s Online Learning Center at


Keynote Speaker: Brian Lee Crowley

Managing Director, Macdonald Laurier Institute & Former Clifford Clark Economist at Finance Canada

Brian Lee Crowley is the Managing Director at the Macdonald-Laurier Institute (MLI), a best-selling author and a two-time winner of the Sir Antony Fisher Award for excellence in think tank publications. A serial intellectual entrepreneur, Brian will give us his assessment of 2014 and his predictions for 2015.

Brian Lee Crowley

Danny Braunstein
Danny Braunstein, Talbot Marketing

A 20-year industry veteran, Danny is vice president of sales & business development for London, Ontario-based Talbot Marketing, where his primary responsibilities are building and supporting the company’s Western Canadian sales partners and overseeing its corporate programs. With Danny’s help, Talbot has become a mainstay on Counselor’s Best Places to Work list.

Mark Graham, Right Sleeve Marketing

Co-owner of the distributor firm RIGHTSLEEVE and winner of Counselor’s Entrepreneur of the Year award in 2011, Mark is a founding member of PromoKitchen and is considered one of the social media pioneers in the ad specialty marketplace, specifically in the area of using video to create self-promotion campaigns.

Steve Pons

Elson Yeung
Elson Yeung, Ash City

Elson Yeung, Product Line Manager for Richmond Hill-based Ash City, is responsible for the company’s design & merchandising efforts, and actively works on revitalizing and updating Ash City’s brands. One of the top design experts in the promotional industry, he’s received several industry accolades, including the 2013 PPPC Momentum Award and being named as one of Wearables magazine’s 2012 Trendsetters. Prior to joining Ash City, Elson graduated from the International Academy of Design with a degree in Fashion Design.

Deborah Porteous, Polyconcept

Deborah is an accomplished, solution-oriented and resourceful professional, with over 25 years of progressive business experience in both the retail and promotional industry. She joined the ad specialty industry in 2000 working for various key distributors (Staples & BrandAlliance) within the Toronto, Ontario region until she joined Polyconcept in 2007, where she now manages several major accounts for PCNA.

Deborah Porteous

Carol de Ville
Carol de Ville, The Branding Company

Carol de Ville, president of The Branding Company, has been a part of the PPPC industry for more than 20 years. She has worked with Canada’s largest financial institution and for one of the largest privately-owned pharmaceutical company in the world. She was PPPC’s chairperson from 2011-2012, and has been instrumental in developing and delivering educational seminars for Canada, the US, Mexico City and England. Currently, her company offers full-service solutions that help clients manage their promotional branded requirements, incentivize sales, staff or years of service recognition & deliver event merchandise while working on achieving ROI.

Ann McKeough, Staples Promotional Products

For the past six years, Anne McKeough has been the vice president of global sales for Counselor Top 40 distributor Staples Promotional Products. Her responsibilities include managing the company’s global sales organization and international business units, and driving sales strategy, growth, profit and client relationship management through new business development and account penetration.

Ann McKeough

Laura Hansen
Laura Hansen, Image Group

Laura Hansen, president of Vancouver distributor firm Image Group, runs a dog-friendly and collegial workplace. Employees gather for birthday celebrations, golf outings, Happy Hours – just about any occasion is a reason to celebrate at this firm.

Kathy Cheng, WS & Co.

Kathy Cheng is president of WS & Co., one of Canada’s leading full-service apparel manufacturers, and the founder of its in-stock promotional apparel line, Redwood Classics. Her company has produced for renowned fashion retailers and designer brands both domestically and internationally. An award-winning advocate for social responsibility and mentorship, Kathy currently sits on Board for Toronto Fashion Incubator.

Kathy Cheng

Teri Reidt
Teri Reidt, Image Group

An industry veteran who’s worked on both the distributor and supplier side of the promotional products business for more than 20 years, Teri has been with ESP Promotions since October, 2012 as its major accounts manager.

Steve Pons, Accolade Promotion Group

The vice president of sales at Top 40 distributor Accolade Promotion Group, Steve Pons is responsible for developing and managing corporate merchandise programs for some of Canada's leading companies. Pons also helped form Accolade Worldwide, which now has locations throughout the U.S., Europe and Asia.

Steve Pons

David Lewenberg
David Lewenberg, Genumark

David entered the industry in 1986 as a salesmen for Avon Sportswear and in 2002, he joined Counselor Top 40 distributor Genumark. He is currently the company’s executive vice president and COO, as well as being PPPC’s current chairman of the board.

Raman Agarwal, Akran Marketing

Raman Agarwal, president & CEO of Akran Marketing, is known in the business world for his passion, entrepreneurial spirit, and managerial success. Because of his strong marketing skills, he started Akran Marketing in 2000 to cater clients in all sectors in North America – including all levels of government, educational institutions, the oil and gas industry, finance and sports.

Raman Agarwal

Adam Decker
Adam Decker, Logo Mats

Adam Decker, president of Logo Mats, is a graduate of Auburn University with a Bachelor of Science degree in Business Administration - Supply Chain Management. His previous leadership roles include: retail purchasing; bar and restaurant management; construction management and textile production.

Alan Chippindale, BrandAlliance

Alan Chippindale is the chief business development officer for Counselor Top 40 firm, BrandAlliance, the second-largest distributor in Canada. A longtime industry executive, with experience in both the U.S. and Canadian markets, Chippindale is also a member of Counselor’s Power 50 list.

Alan Chippindale

Sarah White
Sarah White, Fairware

Sarah White is the COO and co-founder of the distributor Fairware, recognized as one of Counselor’s Fasting Growing Companies, as well as ranking on the Profit W100 and 500 lists. Sarah has been in the industry for nine years, working hard to build a brand that differentiates itself while maintaining commitment to its core values of sustainability, ethical sourcing and company culture.

Melanie Sibbitt, Two Crazy Ladies Inc.

Melanie Sibbitt is the president and founder of Two Crazy Ladies Inc., a leading promo distributor for 26 years. Her company has worked with prestigious clients like the MS Society of Canada, CNIB, McCain, Andrew Peller, LCBO, Dell and Yellow Tail, among others. She has served on the boards of PPPC and the Women Entrepreneurs of Canada, and was nominated as the Canadian Woman Entrepreneur of the Year.

Melanie Sibbitt

Peter Howard
Peter Howard, Canada Brokerage

Peter Howard was appointed manager of business development, Canada Brokerage, for UPS Canada in November, 2013. In this role Peter oversees the Canada brokerage sales force, along with developing new solutions and strategies for growth and enhancement of the product, both for UPS Canada and UPS Supply Chain Solutions.

Greg Livings, Bravo Awards

Greg Livings, co-owner of Peterborough-based Bravo Awards, has been in the promotional industry for nearly 20 years and has been a driving force in cultivating the company’s culture of creativity, innovation and top-tier service. Bravo’s clients provide promotional solutions via its creative awards to many Fortune 500 entities throughout Canada and the U.S.

Greg Livings


Monday, June 16

Amazing Cocktail Race
Opening Dinner

Tuesday, June 17

Keynote: Brian Lee Crowley, Managing Director, Macdonald Laurier Institute & Former Clifford Clark Economist at Finance Canada
“Canada’s Make-or-Break Opportunity”
How factors such as job growth, investment and U.S. relations are fueling business growth in Canada (and what might derail it).

Canadian State of the Industry
Be the first to get the results of the latest Counselor State of the Industry report, which includes in-depth market data and forecasts for the Canadian promotional products market. Plus, get a sneak peak of the latest Canadian Advertising Specialties Impressions Study.

The American Buyer Deconstructed
Discover the buying habits of distributors in the U.S. What are their challenges, expectations and pain points? What are the myths and realities of doing business with American buyers, and how can Canadian distributors better compete against them?

High Performance = Profits
Learn secrets to building a high-performance culture from the Canadian members on the Counselor Best Places to Work list.

Pitch Perfect
See how three industry suppliers – who know their products better than anyone – would pitch one of their items to a hot segment of the Canadian market. Vote for the winning pitch and walk away with new ideas to pitch your clients.

Group Exercise: Supplier & Distributor Breakout
Work together with your colleagues to brainstorm solutions to top challenges.

20-Minute Trend Report:
Hot-selling retail products and fashions that should be on your radar.

Lunch/Golf/Recreational Activities

Wine Tasting Event
Fastest-Growing Companies Dinner

Wednesday, June 18

How to Win Business from the Fortune 500
Learn the secrets to winning over C-level clients among the world’s largest corporations.

Customer Service Ramp-Up
Winners of the Counselor Distributor Choice Awards talk about what a winning customer service team looks like and how to achieve service excellence.

Hot Opportunity: The Financial Market
New ways to tap into this rich niche to gain business.

Hot Opportunity: The Media/Entertainment Market
Learn about the changing opportunities in one of the hottest markets in Canada.

U.S. Shipping Primer
Everything you need to know to navigate through the logistical obstacles of selling to the U.S., including shipping, customs and free-trade issues.

Group Exercise: Supplier & Distributor Breakout
Work together with your colleagues to brainstorm solutions to top challenges.

Social Media as a Business Strategy
Learn how two distributors have attracted significant business with new marketing strategies including video, mobile, social media and online customer engagement.

Counselor Canadian Power 50 Speaks Out: “Where I’m Placing My Bets”
The industry’s top leaders talk about where they’re focusing their time, capital and efforts to set up their businesses for success in the future.

2013 Yearbook

Sponsored By:

Making You Money: What ASI is all about.

Promotional products, also known as ad specialties, make up a $20.5 billion dollar industry and are used by virtually every business in America. Why? Items like mugs, pens and t-shirts are memorable and provide a better cost per impression for advertisers than almost every major marketing effort like prime time TV, magazines and radio.

With so many businesses buying ad specialties there is a huge opportunity for professionals looking to make great money running a promotional products distributorship. It’s easy and inexpensive to get started and you can work from home.

© 2014, The Advertising Specialty Institute®. All Rights Reserved.

  • A business opportunity to reinvent your career in an exciting field
  • Work at home - for yourself - not by yourself
  • Make money selling ad specialties
  • Partner with a time-tested industry leader
  • Get started instantly with all the tools you need