ASI Canada Power Summit 2013
June 12-14, 2013, Banff, Canada
Theme: The Growth Agenda
1 p.m. Registration
4 p.m. Group Photo
4:30 p.m. The Amazing Cocktail Race
6:30 p.m. Dinner
7:00 a.m. Breakfast
8 a.m. Opening Remarks: Tim Andrews
8:15 a.m. Economic Outlook: Key Challenges & Opportunities That Should Be on Your Radar
Where is the Canadian economy headed? How will national policy affect industry businesses within the next five years? And how will the fluctuating global economy impact Canadian small businesses? Dr. Jack Mintz, the director of the school of Public Policy for the University of Calgary, will pinpoint the top trends industry leaders need to monitor as they strategize for 2014 and beyond.
9 a.m. Sneak Peek: Counselor's Brand-New Canadian State of the Industry
For the first time, Counselor's famed State of the Industry report now includes an in-depth look at the Canadian ad specialty market. In this session, we’ll reveal highlights of the report and ask a panel of industry and economic experts to provide insights into how the data will impact the business moving forward.
Mark Freed, Genumark
Alex Jovetic, Taylor & Grant
Dr. Jack Mintz, University of Calgary
9:40 a.m. Hot Opportunities: The Financial & Energy Markets
With each industry employing over half a million Canadians annually, the financial and energy markets in Canada offer limitless opportunities for savvy salespeople who know how to target large, established companies and upstart newcomers. In this informative session, a top Canadian distributor who has large clients in both the energy and financial arenas will share his insights into tapping into these rich niches to gain new business in two growing fields.
Raman Agarwal, Akran Marketing
10 a.m. Hot opportunity: Licensing
The complexities of licensing aren’t easy to master, but the rewards can be game-changing for your business. In this session, you’ll hear insider secrets on how to win exclusive contracts for the world’s biggest events.
Will Andrew, Trimark
10:20 a.m. Coffee break
10:40 a.m. Product Safety: Issues Affecting the Canadian Ad Specialty Marketplace
Don't miss this important update on the current CCPSA regulatory requirements and how they can be interpreted for the promotional products industry. In addition, as many Canadian companies also distribute across the border to the United States, learn some of the key differences between the U.S. and Canadian compliance requirements, including California’s Proposition 65.
Marybeth Shaw, ANSECO
11:10 a.m. Group Exercise: How Well Do You Listen?
Want to sharpen a skill that'll help you better serve clients and instantly improve as a leader? Then listen up! In this group activity, you’ll work to solve a unique puzzle that requires quick thinking, true teamwork and your complete attention.
Dave Vagnoni, ASI
12 p.m. Hot Opportunity: Event Marketing
Trade shows, product launches and corporate events present a terrific opportunity for distributors. Find out the challenges and opportunities in this growing market – and how you can capitalize on it and grow your business.
Brad Milne, MCCI Event & Experience Marketing
12:30 p.m. Wrap Up
1 p.m. Wine Tasting Lunch for Non Golfers/Golf Outing
7 p.m. Cocktails
8 p.m. Counselor Fastest-Growing Canadian Companies Awards Dinner
7 a.m. Breakfast
8 a.m. Opening Remarks: Tim Andrews
8:15 a.m. ASI Ad Impressions Study: What Canadian Buyer’s Want
The industry's most influential end-user study, The ASI Global Ad Impressions Study, now contains significant data from businesspeople in Toronto, Montreal and Vancouver. Discover how Canadian consumers rate the effectiveness of promotional products compared to other forms of advertising media, and learn how industry salespeople can use this vital tool to convince buyers of the value of ad specialties.
Steve Pons, Accolade Promotion Group
8:45 a.m. Transforming into a High-Growth Culture
Numerous studies point to the direct correlation between a company's ability to keep its employees engaged, energized and motivated and its profitability when measured against companies who don’t nurture that same office culture. On this panel, the heads of two of Canada’s largest and most respected supplier and distributor companies talk about what they’ve learned about how to attract, retain and incentivize top talent and what that’s meant to their bottom line.
Rob Spector, Spector & Co.
Steve Levschuk, Talbot Marketing
9:10 a.m. New Media Success: Building Business with New Marketing Strategies
As online and social media marketing become more the norm than the exception, some companies are actually succeeding by implementing them into their everyday strategies. In this session, learn how one supplier firm is doing just that: building its business with new marketing strategies including video, social media, and online customer engagement.
Alex Morin, Debco
9:30 a.m. Selling to the U.S.: Overcoming the Challenges
With 7% growth over last year, there's no doubt that the U.S. ad specialty market is rebounding. With over $19 billion in sales for 2012, the promotional business in the States has an abundance of opportunities. Our three panelists, each a veteran in the marketplace, will explain why selling into the U.S. is a smart business strategy, and how to navigate tricky obstacles like shipping and Customs.
Alan Chippindale, BrandAlliance
Neil Piitz, Ash City
Ram Venkiteswaran, UPS Canada
10 a.m. Five Hot Tech Trends That Will Affect the Industry
Rob Watson, ASI's vice president of digital experience, will lead a predictive session that will touch on five cutting-edge technological advancements that will shape and streamline the manufacturing, imprinting, shipping and selling aspects of the ad specialty industry.
Rob Watson, ASI
10:25 a.m. Coffee break
10:45 a.m. Supplier & Distributor Breakout Session: Top Challenges in the Marketplace Today
Distributors and suppliers will be broken into separate work groups to brainstorm creative solutions to pressing issues that face their businesses.
11:30 a.m. Secrets from the Fastest Growing Canadian companies
Counselor's just-announced Fastest-Growing Canadian Companies list certainly includes impressive stories of success. In this interactive session, hear how the number-one company on the list has found fast success in the Canadian ad specialty market.
Dan Engel, Simplex Promotional Products
11:55 a.m. Concluding Remarks: Tim Andrews